Privacy Policy
Last Updated: January 2026
Hidden Botanics ("we," "us," "our," or "Company") operates hiddenbotanics.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our Website and services.
We are committed to protecting your privacy and ensuring transparency about how we handle your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We may collect the following types of personal data:
- Contact Information: Name, email address, and phone number when you contact us or sign up for our services.
- Technical Data: IP address, browser type, device information, operating system, and pages visited.
- Cookie Data: Information stored through cookies and similar tracking technologies.
- Usage Data: How you interact with our Website, including click patterns, time spent on pages, and referral sources.
- Affiliate Data: Information related to affiliate tracking, conversions, and commission calculations.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our Website and services.
- To track affiliate activity and calculate commissions related to Betfred betting services.
- To conduct website analytics and understand user behavior patterns.
- To comply with legal obligations and prevent fraud.
- To send newsletters, updates, or promotional content (with your consent).
- To respond to your inquiries and customer support requests.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Website. Cookies are small files stored on your device.
Types of Cookies:
- Essential Cookies: Required for basic Website functionality.
- Analytics Cookies: Used to understand how visitors interact with our Website.
- Affiliate Tracking Cookies: Used to track referrals to Betfred and other third-party services.
- Marketing Cookies: Used to deliver personalized content and advertisements.
Opt-Out Options: You can control cookies through your browser settings and refuse non-essential cookies. Most browsers allow you to delete cookies or block them entirely. Please note that disabling cookies may affect Website functionality. You can also opt-out of analytics tracking via industry opt-out tools.
Third-Party Links
Our Website contains links to third-party websites, including Betfred and other gambling affiliate partners. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review their privacy policies before providing any personal information.
When you click links to third-party websites, you leave our Website, and we have no control over how those sites collect, use, or protect your data.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You can object to processing for direct marketing and other purposes.
- Right to Lodge a Complaint: You have the right to submit complaints to the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the information below.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Specifically:
- Contact information is retained until you request deletion or unsubscribe.
- Affiliate tracking data is retained for the duration of the affiliate relationship and for accounting purposes (typically 7 years for tax compliance).
- Analytics data is retained for up to 12-24 months.
- Cookie data is retained according to cookie type and your browser settings.
When data is no longer needed, we securely delete or anonymize it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: hiddenbotanics.co.uk
If you are unsatisfied with our response to a privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy was last updated in January 2026. We may update this policy periodically. Continued use of our Website following any changes constitutes your acceptance of the updated policy.